PR and Web2.0

24 Jun

My colleague ELNK VP Dan Greenfield has been doing a lot of thinking about how open content changes the game in public affairs. While sophisticated companies and politicians are using open media to advance their pr agendas aggressively, it seems to me still fairly early days and we have not yet seen all that is likely to happen as people with messages bypass traditional filters of the news media and take their stories directly to their audience via blogs, RSS and other open media tools.

One thing for sure: as it happens, Dan is likely to be commenting on it. Welcome, Dan, to the world of open media!


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