Tag Archives: New York Times

Questionable Call: Davos Refugee ‘Simulation’ Is Not The Real Thing…

29 Jan

Surprising, to say the least, to read that World Economic Forum attendees are participating in a “simulation of what it is like live in a refugee camp facing rebel attack” according to Andrew Ross Sorkin in the New York Times.

I’ve attended Davos in past years, and reported from refugee camps too (on the West Bank, and in Africa).

There is not much in common.

Of course, it is easy to criticize from a distance, and not being there personally may cloud my impressions. Perhaps the effort to sensitize the Davos attendees is laudable.

But with the resources available to the Davos glitterati, actual humanitarian visits to genuine refugee camps would be more authentic, and certainly from a public relations point of view would reflect less of Davos’s ‘Let Them Eat Cake’ reputation (deserved or not). Since the most precious resource to many of these attendees is time, this ‘role-play exercise’ simply leads to the obvious conclusion that it is more ‘time-effective’ to simulate this experience in the Swiss Alps than to make it a real priority.

An easily avoided PR black eye…..


News on a printed page?

25 Jan

News on a printed page is a product in tremendous transition, and vital signs are not strong. Several recent headlines (only a few them printed):

— The French government is going to “rescue” that nation’s newspaper industry by providing 18 year olds with state-subsidized free subscriptions.
— Hearst Corp. without warning announces plans to close the Seattle Post Intelligencer if a buyer cannot be found.
— Carlos Slim’s financial “rescue” of the New York Times Co. involves extending the company $250 million at 14% interest at the same time as the company is selling interests in real estate and other assets to raise new cash.
— Fewer and fewer people are getting their news from the printed page as other sources (of course the internet first among them) become more widely used sources of news.

As a longtime newsman, I have been struck by these and other signs of the impending apocalypse long predicted for printed news, and I am hopeful the imminent demise is exaggerated.

But there is one big paradox that is worth pointing out:

For many years, our quality printed news sources (The Times, The WSJ, The Economist and many, many others) have confused tradition with staying power.

Tradition is core to their brands, and maintaining journalistic quality has long been a pre-eminent goal of these companies, as it should be. But for too long, the proprietors and executives who have run these companies have allowed tradition to cloud their vision in looking forward. In many cases, business planning for the coming year was not much more than applying a percentage increase (in advertising rates, in circulation base, in readership) to the prior year performance, and holding a team accountable to achieving those results.

That model is forever broken, I am afraid. Craigslist, Ebay, Yahoo! News, The Daily Show and SMS news alerts are barricades to the future ever being as simple as the past for newspapers and newspapermen. It may be that 2009 is the year that this truth finally becomes self-evident for the industry. It has clearly dawned on a few of the more forward-thinking proprietors. And it long ago was clear to investors, who have driven stock prices for newspaper companies to historic lows.

Recognition by the industry of this situation would be a good thing. The sooner it becomes clear, the more rapidly those companies may be able to focus on new products and new ways of reaching and engaging an audience that is as hungry for news today as it ever has been.

Just not news on the printed page.